ANALISIS STRATEGI MARKETING LEMBAGA KURSUS DAN BIMBINGAN BELAJAR HANILY DI DESA CINTA MAKMUR LABUHANBATU

This study aims to analyze the marketing strategy carried out by Hanily Course and Tutoring Institute in Cinta Makmur Village. research is a descriptive qualitative using SWOT (Strength, Weaknesses, Opportunity, Threat) analysis method, which an that strengths weaknesses as well opportunities threats. The assessing strength weakness factors, then external results of this found LKBB fast quadrant, has score greater than its weakness, but threat possessed Hanily. also had implemented four mixes, namely promotion, product, price place not overall function themarketing mix. strategies include promoting through use social media, personal selling, setting prices are cheaper competitors providing additional benefits for customers, while products only focus on tutoring early childhood, lastly choosing suitable place. done taking strategic middle residential area easy access